Developing an Effective Strategy for Promoting Educational Services on Social Media and the Internet
Received: 2026-07-05 03:35:40
Published: 2025-12-21
Abstract
Modern education is undergoing a profound digital transformation. The rapid development of internet technologies, social media, and online communications is significantly changing the way educational institutions interact with their target audiences.
The importance of this issue has become particularly evident in the context of educational development, which requires managerial decision-making based on empirically validated data, systematic analysis, and scientific approaches. The promotion of educational programs should rely not only on marketing tools but also on the results of audience research, data on communication effectiveness, the level of trust in the educational institution’s brand, and the perception of its value propositions.
However, despite the abundance of communication channels and technologies, many educational institutions face challenges such as the lack of a systematic promotion strategy, low effectiveness of content policies, and the inability to measure communication outcomes.
Comprehensive studies integrating educational marketing with evidence-based management approaches remain limited, which determines the scientific novelty of this research.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
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